Bigla Pro Cycling and Katusha Sports are proud to announce their partnership commencing in 2020
Katusha Sports will become the official clothing supplier and title partner of Bigla Pro Cycling team, to be named Bigla-Katusha.
Thomas Campana, General Manager of Bigla Pro Cycling: “It is great that Katusha has made the decision to come on board our team. They are a long-term partner and supporter of professional cycling, and will now be further venturing into women’s cycling through their partnership with our team. This is clearly a sign that the sport, and our team, are continuing to develop along the right path. We are very pleased that Katusha will not only be providing us with advanced cycling apparel, but will also become the second title partner of the team. With this investment, Katusha demonstrates their innovation as well as confidence in the market of female cyclists around the world.”
Alexis Schoeb, CEO of Katusha Sports: “When we set up Katusha Sports in 2016 we created the company with the overlying purpose of supporting professional cycling, and shaking up the standard model of sponsorship in this sport. We've had 3 very successful years of working within the UCI men's world tour as our main partner, and we're now at a time where we are ready to extend our reach. We believe fully in women's cycling and we couldn't be more excited to kick off this project.”
Katusha Sports is based in Geneva, Switzerland, and takes its home pride seriously. The tenets of Swiss manufacturing are built into the company's ethos: Quality, craftmanship, charisma. The synergy with the Bigla team, also Swiss, creates a perfect pairing. This partnership affords Katusha Sports an opportunity to further develop its women's range, using the pro team as a focus for research and development. With the pro team as a research “lab” the goal of Katusha Sports will be to be able to offer the best in cutting edge technology, function and style for the women's market.
“Our staff at Katusha Sports is 50% female, with our head of product development included in that. It might not sound like a stand out figure at first, but with an industry that is roughly 10% women, we're proud of this parity. We believe our partnerships and support should be aligned with this. We're excited to be partnering with such a well run and organised team, and we look forward to working closely with the riders and staff.”
The 2020 team kit will be revealed in January 2020, and the full range will be available for purchase via www.katusha-sports.com early next year.
For more information please contact:
Laura Fletcher Laura@katusha-sports.com
Stephanie Constand (Bigla Team Press Officer) firstname.lastname@example.org