Cervélo becomes title sponsor for Bigla Pro Cycling Team
Cervélo Cycles is making a strong return to the forefront of women's pro cycling by becoming a title sponsor of Cervélo-Bigla Pro Cycling starting in 2016.
The Bigla Pro Cycling Team has already announced one new signing in Points Race world champion Stephanie Pohl, with recent contract extensions including Ashleigh Moolman-Pasio, Carmen Small, Lotta Lepistö, Lisa Klein and Clara Koppenburg. More announcements will be made shortly.
“It’s an exciting time for the team and for women’s pro cycling,” said Cervélo Managing Director Robert Reijers. "Female participation in our sport is exploding globally. One way we support women's engagement is by supporting pro cycling. We are convinced that the quality of the Cervélo-Bigla Pro Cycling Team and its staff, combined with our support and that of co-sponsors Rotor, Endura and Enve, will take it to new heights."
Cervélo is taking a keen interest in women's cycling, said Antoine Ballon, Global Marketing Director of Pon Bicycle Group, which acquired Cervélo in 2012. Indeed, there's more to come: "This is yet another example of our belief in the sport at the elite level," Ballon said. "We not only want pro feedback to improve our bikes, but we hope our team will inspire more women to get involved in our beautiful sport.”
Bigla Pro Cycling Manager Thomas Campana added: “Cervélo is one of the most reputable brands in the world. Most teams would love to work with them because the technology is always advanced and innovative. We appreciate that they have seen the value in the sponsorship, and we’re excited that they have chosen to take the sponsorship to another level.”