Endura presents a new-look for Bigla in the 2019 season
Bigla and Endura look forward to continuing their successful partnership into 2019, and are pleased to present the new jersey, the design of which visualises the team’s new identity.
The new look is the biggest change in the team’s four years of partnership with Endura. The new colours also incorporate the identity of the team’s new bicycle partner CHAPTER2.
In addition to performance, the team aims to be a lifestyle brand that will hopefully inspire others to ride and lead a healthy and active lifestyle.
As Pamela Barclay, Endura’s Brand Director, explains: “We are really inspired to again be connected to such a spirited team which has consistently punched above its weight and budget. The design of the Bigla kit for 2019 reflects the fact that we start with a clean sheet and no restrictions; none of the sponsors demanded the usual space they might expect, so in that respect it is the visual representation of selflessness for the greater good, and that is a cornerstone of the team’s ethos. The simplicity and streamlined effect is modern and progressive and the linear pattern reflects the sense of speed on the road when you are all out on an effort; it gives the sense of the lines on the road as you swallow them on a solo attempt with your head down. It’s all about commitment, focus and concentration on getting the job done and that’s very much the DNA of this team and everybody in it.”